Before You Reduce the Asking Price… Read This First
When a property isn't selling, the first reaction is often to reduce the asking price.
Sometimes that's the right decision. But surprisingly often, it isn't.
Over the…
The Psychology of Staging: How first impressions...
A buyer decides whether they want a property within 90 seconds of arrival. Online, it's faster.This isn't opinion, it's behavioural science. And it has profound…
Staging new-build developments: What investors need to...
New-build developments don't sell themselves. Not even in London.Here's what I see repeatedly: a developer invests significantly in the build, specification, finish,…
